By Matt Watterworth on February 3rd, 2012 0
AppleInsider today has the rundown on an interesting insight into the original development of the iPhone through the eyes of Bob Borchers, a former Apple Product Manager and engineer who, in a speaking engagement at a California school said:
"What's interesting is that the challenge Steve laid out for us when we created the iPhone wasn't to make a touch-screen device that would play apps and do all of this stuff."
Borcher delivered a number of interesting pieces of information in his lecture, such as the fact that the original iPhone almost shipped with a plastic touchscreen until Jobs' interjection that the plastic was susceptible to scratching in a users pocket. A comment that resulted in the team having Corning salvage their Gorilla Glass product to be a part of the iPhone.
What's most interesting is how Jobs really defined a feeling as opposed to a device. Almost as though his goal was to create a meaningful relationship between a user and their device, not just a simple device alone. Brocher said:
"His [charge] was simple. He wanted to create the first phone that people would fall in love with. That's what he told us."
Apple clearly makes some products we lust for, and you see this every time there is a product launch. Spend the extra time and effort to design and produce the best device the first time around, and you'll get a legion of loyal followers.
Matt Watterworth
Matt Watterworth is a social media and Apple product consultant. He enjoys making movies. Follow him on twitter: @MattWatterworth.
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