Saturday, March 24, 2012

iMore - The #1 iPhone, iPad, and iPod touch blog: New Apple TV interface design reportedly old, vetoed by Steve Jobs 5 years ago

iMore - The #1 iPhone, iPad, and iPod touch blog
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New Apple TV interface design reportedly old, vetoed by Steve Jobs 5 years ago
Mar 24th 2012, 16:09

New Apple TV interface design reportedly old, vetoed by Steve Jobs 5 years ago

The new Apple TV user interface designs, which debuted alongside the new 1080p Apple TV, are actually 5 years old and were originally tossed out by the late Steve Jobs, who didn't like them. This according to Michael Margolis on Twitter, who claims to have "implemented much of the AppleTV 2.0 UI years ago".

The comment was made in response to Aral Balkan, who asked, "Wtf happened, Apple, did a rainbow throw up at one infinite loop while having sex with a designer from Samsung?" Margolis added, "The new home page UI makes me cry."

Thanks, though most of the product is the same. I also don't like the top-bar-navigation on the app store UI.

Fun fact – those new designs were tossed out 5 years ago because SJ didn't like them. Now there is nobody to say "no" to bad design.

Margolis closed out the exchange by saying, as far as he knew, "that whole team has left/been replaced".

Seth Weintraub from 9to5Mac checked into Margolis on LinkedIn, and found him listed as both former Senior Software Engineer at Apple, and Professional Hobbyist, AppleTV. He's currently listed as iPhone Software Connoisseur at Massive Health.

The new Apple TV user interface has been somewhat controversial, with some liking it and believing it hints at a future where apps can run on the Apple TV as they do on other iOS devices like the iPhone and iPad. Others feel the icons are inelegant and poorly organized.

However, citing the lack of Steve Jobs being there to say "no" to bad design is somewhat specious. Some of the user interface decisions made by Jobs were just as controversial, including pinstripes and brushed metal on OS X, the new iTunes icon, and the skeumorphic trend on iOS involving plush leather, green felt, and various shades of linen.

If you've tried out the new Apple TV software, what do you think of it? Designed fine, or design crime?

Source: @yipe, @aral, LinkedIn via 9to5Mac

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