"Nielsen released the findings of a U.S. Survey where they were hoping to discern what electronics products will be hot for the 2011 holidays," Ben Bajarin reports for Tech.pinions. "Among kids, not terribly surprising, was the iPad atop the list for kids aged 6-12 ranking an all time high with 44% naming the iPad as their most desired product for holiday 2011."
Consistent with U.S. kids' 2010 wish lists, the Apple iPad is the most desired consumer electronic among kids ages 6-12 for holiday 2011. In fact, the iPad increases its stronghold, with nearly half (44%) of kids expressing interest in the product, up from 31 percent in 2010. Two other popular Apple devices – iPod Touch (30%) and iPhone (27%) – round out kids' top three, with computers and other tablet brands each appealing to a quarter of younger consumers.
"I would like to point out how significant the reality is that our kids are growing up using tablets and more importantly touch computing platforms," Bajarin writes. "This fundamentally sets the stage for the massive shift in computing we are anticipating over the next 5+ years."
Bajarin writes, "What is interesting as well in this category is that Apple owns the top three categories in this age group, a significant change over the same survey last year. Again young US consumers, and I would argue in other parts of the world as well, Apple is gaining as a desired brand."
Read more in the full article here.
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