"Walter Isaacson, in his new biography of Steve Jobs, reveals that Apple is planning to introduce its own televisions, attempting to revolutionize that space in the same way it did mobile phones with the iPhone," Robert X. Cringely writes for i,Cringely. "He quotes Jobs as having said that he had finally cracked the technical issues of controlling such a TV, though giving no details. This has led to a lot of speculation, but it seems obvious to me that Jobs was referring to IOS 5's new Siri personal assistance capability. We'll control our Apple TVs by telling them what to do."
"There are two key issues here that make Siri ideal for this control function. First is what I'm calling do what I mean, not what I say. As an intelligent process backed-up by a ton of knowledge on the net, Siri can learn all the devices attached to your system then easily tell them not just what to do, but what you mean," Cringely writes. "So instead of a big sequence of button pushes, Siri will respond to your command "Get me Dr. Phil" by finding you the latest (or any other) episode of the TV shrink."
"The other advantage of Siri (at least for Apple) is what I'd call bait and switch, which is to say that Siri can offer you Dr. Phil from a variety of sources, but the first one will probably be from Apple," Cringely writes. "Bait and switch will be Apple's way of disintermediating TV networks, cable systems, and ISPs, grabbing their TV, movie, and advertising revenue for itself."
Much more in the full article – recommended – here.
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