As part of his talk at the D10 Conference today, Apple CEO Tim Cook announced that while they'd sold nearly 3 million Apple TVs in 2011, they'd already sold 3 million in the first half of 2012 alone. That's double the rate of sales for last year so far, and we're not even in the traditionally strongest holiday quarter yet.
Likely spurring sales of the Apple TV is the new model released alongside the new iPad, which included an upgraded processor capable of displaying 1080p content.
Cook thinks it's a great box in general, and said it's unusual for Apple not to give up on smaller, less successful ventures to refocus on larger, potentially more successful ones. However, due to the growth, Cook continues to think there's legs to the Apple TV, even if they can't yet form a leg of their own for Apple's business.
Interviewer Walt Mossberg pushed Cook about the lack of content on Apple TV, and said Apple wasn't solving every living room problem yet. Cook agreed.
Cook wouldn't comment on whether or not Apple would go into original programming the way some other services have or might, but said Apple didn't have a problem acquiring content, though outside the U.S. it was more challenging.
Source: Macworld
Rene Ritchie
Editor-in-Chief of iMore, Executive Producer at Mobile Nations, co-host of Iterate and ZEN and TECH, cook, grappler, photon wrangler.
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