When asked, as part of his D10 Conference interview, about the status of Apple's relationship with Facebook, Apple CEO Tim Cook said they could definitely do more.
Cook praised Facebook as a great company, and one with which they enjoyed a good relationship, but also advised interviewer Walt Mossberg and the audience to "stay Tuned" for more.
Because Facebook's user base is so big, Apple wants to make sure that those users are having the best Facebook experience possible on Apple products.
When asked about Steve Jobs' comment that Facebook's terms for collaboration were "onerous", Cook countered that Facebook simply has their own way of doing things, and that many people say the same about Apple.
Cook also added that Apple wouldn't have bought Instagram the way Facebook did. As part of an ongoing discussion about Apple increasing their already legendary secrecy, Cook said he wouldn't even advise the world Apple bought a company if he didn't have to. Cook did say, however, that while Apple preferred smaller talent and IP based purchases, and ones that matched up with Apple product plans, he wouldn't rule anything out. Even an Instagram style purchase if one ever made sense.
Source: The Verge
Rene Ritchie
Editor-in-Chief of iMore, Executive Producer at Mobile Nations, co-host of Iterate and ZEN and TECH, cook, grappler, photon wrangler.
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